The popular marshmallow candy treats known only as Peeps will get a starring role in their own animated film. Yes, you read that correctly.
Deadline reports that the movie company Wonder Street Entertainment has attained the rights to produce both film and television rights to the gooey treats. The candy is produced by Just Born Inc, a company based in Pennsylvania. It is estimated that over two billion pieces are made each year.
‘The Mauritanian’ producers Christine and Mark Holder will be producing the film along with David Goldblum, who is also penning the script.
“… the feature billed as being in the spirit of Trolls-meets-Smurfs,” notes Deadline. “It will follow a ragtag group of Peeps characters who set out on a cross-country journey in order to attend Peepsfest, an annual brand celebration in Pennsylvania.”
A spokesperson for Just Born expressed their enthusiasm for the project.
“Peeps Chicks and Bunnies have been ingrained in American pop culture for nearly seven decades due to their instantly recognizable shapes and fan-favorite marshmallow taste, making them the perfect characters to bring to life on the big screen,” they said. “We hope the new Peeps film spreads sweetness to families across the country and provides inspiration for fans to express their ‘Peepsonality’ in new ways.”
This is not the first time that a Peeps animated has tried to get off the ground. Back in 2014, ‘Without Charlie’ director Adam Rifkin had tried to get an animated version of the movie off the ground.
“I’ve seen people recreate ‘Scarface’ with Peeps, Roman Gladiators with Peeps, The Wild West with peeps. Anything you can think of someone has done it with Peeps,” Rifkin told Entertainment Weekly at the time. “We feel that way about this. Yes, they are candies. They were invented to be eaten at Easter time, but guess what, these dioramas have proven that these little candied characters have captured people’s imaginations.”
Rifkin has not been announced as a part of the new version.
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