Mascots! If you grew up in the Gen X era, we were bombarded by mascots. Cereals had them. Fast food joints had them. Questionable restaurant chains only found in rural parts of the South had them. Even pizza places had them. Yes, if there was one reason and one reason only to eat Dominios in the ’80s, it was because of The Noid.
The Noid was a diminutive little trouble maker who would try to destroy your delivery pizza. How did Dominos “avoid the Noid”? Sturdy cardboard boxes to house your pie of questionable quality.
Listen, Dominos has improved over the past 40 years, but trust me when I say that they were last on the list if you had to choose. One time, my friend’s mom even picked Chuck E. Cheese pizza over it, which meant she had to drive us 15 miles to the closest chain.
Regardless of the food’s quality, the red-suited Noid was somewhat of a hit character for a short stint during the time of the Ninja Turtles. Like all things that had a fleeting memorable hold on pop culture from the 1980s and 1990s, the Noid is back. He’s joining Crash Bandicoot in his mobile game ‘On the Run,’ and the pizza-hating madman is also returning to Dominos commercials.
Ya know … he looks right at home with Crash’s newer art style. The Noid was always pretty spastic, and that fits. In an announcement on PR News Wire, we learned that the Noid is going to have a brief appearance in Crash’s game starting May 7th:
The Noid will join the newest installment of the Crash Bandicoot gaming series, Crash Bandicoot: On the Run!, a new mobile adventure that honors the rich 25-year history of the beloved franchise. For a limited time, the Noid will be featured as one of the game’s mini bosses, pitting players against the Noid as Crash progresses through the story. Avoiding the Noid has never been so fun! Players will also have access to exclusive Domino’s pizza-themed player skins, showing players love for all things pizza.
‘Crash Bandicoot: On the Run!’ is available on Android and iPhone.
In a pinned tweet from the pizza maker, the Noid is back to trying to stop pizza deliveries. There’s even a callback to his NES game. Yes, he had an NES game just like Ronald McDonald did. We had no shame.
Repeat after me:
— Domino's Pizza (@dominos) April 26, 2021
The original Noid of the ’80s was animated by the legendary Will Vinton Studios. The late Will Vinton is responsible for some of the greatest claymation ever to grace the screen. His works include the stop-motion in ‘Return to OZ,’ ‘Moonwalker,’ ‘A Claymation Christmas Celebration,’ and of course, the California Raisins.
Do you remember the Noid? What were some of your favorite Will Vinton claymation projects from the ’80s and ’90s? Let us know in the comments.
[Source: PR News Wire]
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